灵感语录库

文案的终极目标是让读者采取行动。

The purpose of the first sentence in an advertisement is to get you to read the second sentence.

The purpose of a headline is to get the first sentence read. The purpose of the first sentence is to get the second sentence read.

第一句话的目的就是让你去读第二句话。

标题是任何广告中最重要的元素。